Welcome to PRICE SLIDE
marketing plan guide
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Hype Campaign (Pre-launch)
Let your crowd know what’s coming
WHAT?
- Create a priority list - provide 1-3 main points you want to highlight
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Prepare Marketing asset list
- Hero banner or add Price Slide promotion link to your website
- Prepare marketing emails & social posts with an option to boost the ads
- Radio/TV spot
- Influencer Shoutouts
- Social Live Video from company personality
- Provide list of marketing channels you are planning to use:
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Traditional
- Television
- Press release
- Endorsement Influencer
- Promotion Influencer
- Billboard
- Flyers
- Others
Digital- Social media
- Email blast
- SMS blast
- Remarketing
- Google ads
- Others
HOW?
-
Map out the marketing timeline (see sample questions to answer below)
- What are your planned posts for social on the first week? (banners, shoutouts, video clips)
- When do you plan on sending the email blast?
- Have contingency plan for altering the price? (provide scenarios of when its the right time to alter the price and announce it)
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Create Facebook event, social, text campaign to current audience, etc
- Teasers - Get them excited but not too much info, create anticipation
Take off (Launch period)
Launch the slide promotion, spread the word
- Share the word and boost your ads
- Put up traditional media assets such as physical posters, flyers, internal TV ads, (if applicable)
- Allot about 20% of the budget on this period
- Follow up on the 2nd day - Congratulate
Body of the promotion
Utilize all forms of media channels
- Allot about 10-15% of the budget on this period
- Send communications as per your marketing timeline and assets available
- Do price evaluation from time to time
- Continue with the hype - Congratulate. Motivate. Remind
- Tell a story - show evidence to commit
WHAT?
-
Do price evaluation (assess if need to alter to a certain price then announce to your audience) Emphasize the accomplishment to the customer for altering the price
HOW?
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Email blast, social posts, text campaign, etc
Wrap it up
Last Call: Tell them what you told them
- Allot about 30-35% of the budget on this period
- Last call (optional)
- Evaluate the current price, determine if you need to alter then announce with urgency
- Hard sell - a clear reminder of the best value your customers are gonna get
